Selected Shopify Work | Jonathan Siderman

01 / Via Verbal + Visual

Bird&Be

New Shopify product pages with custom purchase flows.

I built responsive product pages for Power Prenatal, bundles, multi-packs, and the at-home sperm test. The purchase flows bring pack selection, variant pricing, subscriptions, one-time orders, and add-to-cart into one place. The new pages lifted conversions overnight.

I also improved accessibility across product, collection, and cart pages with clearer control labels, prices that make sense when read aloud, meaningful image descriptions, and a skip-to-content link.

Visit Bird&Be

Bird&Be fertility supplement packaging — Bird&Be product imagery

02 / Via Nebula Dept

Cornbread Hemp

Sole developer for Cornbread’s Shopify network.

Through Nebula Dept, I support Cornbread Hemp, Cornbread Farm, Cornbread Functionals, and the B2B storefront. I recently built new product pages across every product category.

I also built the Build a Box purchase flow for Spritz and Seltzer, worked on a Skio gift picker, and moved the Spritz product page to Cornbread Functionals. For the holiday campaign, I worked on the gift guide, homepage, and navigation.

Visit Cornbread Hemp

Four Cornbread Social Spritz cans in cherry lime, mimosa, margarita, and blue lemonade — Cornbread Hemp product imagery

03 / Via Chelsea + Rachel Co · Sunny Road

Country Archer

End-to-end Shopify storefront build from Figma.

I took the supplied Figma designs and delivered the complete Shopify storefront. I built the theme, including the homepage, navigation, brand pages, blog templates, store locator, and product pages with nutrition content and a reviews modal.

Visit Country Archer

Country Archer product photography — Country Archer product imagery

04 / Independent

Storefront Detox

A scanner for investigating Shopify storefront issues.

I built a scanner that captures desktop and mobile storefront evidence, checks product and cart behavior, and flags issues such as app leftovers and overlapping tracking.

The scanner organizes the findings into HTML and PDF reports for review. The public sample shows how the findings are documented using anonymized examples.

Explore Storefront Detox

Project index

More Shopify work

Theme builds, storefront features, and ongoing improvements.

Verbal + Visual

Halfdays: Built a reusable video system across 16 Shopify sections, with separate mobile and desktop assets and aspect-ratio controls. Added a player the team can configure for Shopify uploads, YouTube, or Vimeo.
Kim Seybert: Cut the gzipped Shopify theme JavaScript bundle from about 55 KB to 37 KB, improved responsive product photography, and deferred chat and marketing scripts until shoppers interacted.

Chelsea + Rachel Co / Sunny Road

JLo Beauty: Led Shopify development through Sunny Road’s Grow Team.
Allure Beauty Box: Led Shopify development through Sunny Road’s Grow Team.
Primal Kitchen: Shopify theme development.
The Skinny Confidential: Led Shopify development through Sunny Road’s Grow Team.
Arrae: Led Shopify development through Sunny Road’s Grow Team.
Liverpool Los Angeles: Led Shopify development through Sunny Road’s Grow Team.
Cover Three: Figma to Shopify theme development.
Alaskan King Crab: Figma to Shopify theme development, sticky add-to-cart, and Rebuy Smart Cart updates.
Market House: Figma to Shopify theme development, collection layouts, and back-in-stock functionality.
MaryRuth Organics: Product page development.
Dr. Kellyann: Product page flavor selector with subscription options.
Alabama Functional Medicine: Wholesale inquiry form and product badges.
Arey: Shop All collection updates.
Bootylicious Muffins: Heading hierarchy updates.
BREO BOX: Product page redesign.
Dr. Alex Rinehart: Mega menu and performance fixes.
Dr. Livingood: Heading hierarchy updates.
Homecourt: Account page updates.
JNCO: Storefront theme updates.
KiZE: Homepage and product page updates.
Li-Lac Chocolates: Holiday collection and product page updates.
Loose Leaf Tea Market: Wellness teas page.
Osmia: Quick-shop add-to-cart.
Polkadog: Google widget integration.
Redbarn: Collection page and homepage hero updates.
Seven Peaks Fence and Barn: Accessibility and performance audits.
Waiākea: Mobile hero and collection filters.

Nebula Dept

Cornbread Farm: Holiday storefront updates and a product template for Margarita Seltzer.
Cornbread B2B: Shopify wholesale storefront work.
BREAD BEAUTY SUPPLY: Subscribe-and-save functionality and product page video.
Beautiful Yu: Bundle builder and add-to-cart updates.
Custom Connector Kits: Product page and inventory cards.
FIT Stockings: Recharge and Rebuy styling and metafield updates.
Go Home Help: Bundles, product specifications, and Rebuy updates.
Hairtamin: Product page, cart, and accessibility updates.
Kiki Milk: Collection, cart, and product page updates.
ManCave: Skio subscription widgets and selling plans.
Maud’s Coffee & Tea: Selling plans and cart updates.
Pureboost: Flavor pickers and flavor-specific product page logic.
REP Provisions: Beef stick product pages.
Reuzel: Sticky add-to-cart, promotions, and product page updates.
Shop-Ortho: Store navigation, breadcrumbs, and accessibility.
Sproos: Skio product and subscription options.
Sunset Goons: Variant selectors and cart drawer updates.
Truck Brigade: Product FAQs and Shopify Collective shipping messaging.
VitaCup: Recharge portal and packet variants.

Other Shopify storefronts

Aspire Nutrition: Rebuy cart and upsell templates.
GoSafe: Warranty registration, homepage, and product landing pages.
In Good Hands: Theme FAQ and cart updates.
Olive My Pickle: Cart pack counts, shipping notices, and checkout button behavior.
PestPal: Custom FAQ behavior and storefront sections.
Picnic Time: Product grid pricing for promotions and a wholesale dealer form.

Before Shopify

Earlier web and commerce work

Browse the development archive

Sprint & T-Mobile: Led the development and launch of both IoT marketplaces on WooCommerce.
myDevices: Launched WooCommerce sites for brands including Aramark.
Easton: WordPress, front-end, and email development.

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